What kind of stuff do I do, exactly? Glad you asked. I just happen to have some bullet points:

  • Copywriting
  • Design/art direction
  • Creative direction (supervision of internal staff or full-project outsourcing)
  • Strategic and messaging development (creative briefs/messaging "pillars")
  • Naming/brand identity
  • Websites (copy only or soup-to-nuts)
  • Social media (high-level matrices and/or daily tweets/posts)
  • Digital display (banner) ads
  • Digital audio and video (Pandora/Spotify streaming; sales/YouTube video)
  • Traditional advertising media (print ads, radio, TV)
  • Traditional collateral pieces (brochures)
  • Trade show materials (booth design, conceptual freebies/giveaways, tri-fold pieces)