BrettBorders.com

     Boy am I stupid. I’ve had to move twice in the last nine months (long story, don’t ask) and each time, it was hoisting the fridge into the U-Haul that I dreaded the most.
     What I should’ve done is just bought a case of Guinness, sat back, and let the dang thing move itself as we see in this new spot from Irish International BBDO.
     Sigh. Well, we do learn, don’t we?

     Experian-owned freecreditreport.com has developed a loyal following with the Middle School crowd. At least if my kids are any indication. They love the kitschy songs performed by the slacker twentysomethings and can sing all three of them on cue. (Okay, so maybe my kids watch too much TV.)
     Well, let’s see how the forthcoming new spots featuring Ed McMahon rapping are received once they begin appearing online in a couple weeks.
     Yep, you read that right.
     The 85-year-old former Johnny Carson sidekick will appear wearing a tracksuit, being chauffeured around L.A. in an Escalade and flaunting more bling than any member of the AARP should be allowed to.
     "When I retired, I was famous," McMahon raps. "I had money and glory/I bought a house for 6 mill/I thought nothing could touch me/Until my credit went south, and debt started to crunch me/Next thing I know, instead of playing gin rummy, I was scrambling just to make ends meet/It wasn't funny."
     Sadly the lyrics are true. But until the spots begin making their way around the Web, the jury remains out on whether the spots are funny. Or just a pitiful comment on our economic times.

     Ads that poke a finger in the eye of vegetarians are nothing new. And sure, the vegan crowd makes an easy and sometimes undeserved target, but there’s just something inherently funny about the idea of embracing meat.
     E.g., this hilarious viral video by Kirshenbaum Bond + Partners for Wendy’s that has been making its way around the Internet as of late. It, and the landing page for the campaign called “Metatrians Unite” seeks to, and I quote “eat meat, and only meat, without the inclusion of other non-meat products…”
     While that may sound like a bad case of constipation (not to mention atherosclerosis) just waiting to happen, you’ve got to love any banner headline that's spelled entirely with ground beef.

     I’m usually not a sucker for great editing, great shots and great music. Unless they’re done by Wieden & Kennedy. Then I’ve found I fall for them hook, line and sinker.
     Say what you will about spots like this (which is one of many to mark the 20th anniversary of “Just Do It”) being an execution in search of an idea, but I love it.

     Oreos and I have a long history together. As a teen back in the ‘80s, there were two things I couldn’t get enough of: (1) Duran Duran and (2) Double Stuf Oreos. But now, with a family history of high cholesterol, they’ve been banished to the dietary netherworld along with Haagen-Dazs and pretty much anything on the menu at In-n-Out Burger.
     But LDL concerns aside, you’ve got to love this guerilla mall elevator display by DRAFTFCB. And it’s payoff line – “milk’s favorite cookie” – is pretty nice, too. (Courtesy of Got Ads?)